Speed is a feature. Google's algorithms penalize slow sites, and users abandon them. I don't just install 'caching plugins'-I engineer performance at the code level. By optimizing the Critical Rendering Path and minimizing Main Thread work, I help you achieve the 'Green Zone' (90+) in PageSpeed Insights, boosting both SEO traffic and Conversion Rates.
Optimization Targets
LCP (Largest Contentful Paint)
Optimizing the hero section render. I implement priority loading for key images (fetchpriority='high'), font subsetting, and critical CSS inlining to ensure the main content loads in < 2.5s.
INP (Interaction to Next Paint)
The new 2024 standard. I debug CPU-heavy tasks and optimize JavaScript execution (Code Splitting, Web Workers) to ensure the interface responds instantly to user taps.
CLS (Cumulative Layout Shift)
Fixing visual stability. I reserve space for dynamic content (ads, images, banners) to prevent layout jumps that frustrate users and kill retention.
Third-Party Script Management
Controlling the chaos of marketing tags (GTM, Pixel, Chatbots). I implement 'Facades' and delayed loading strategies so analytics don't block the user experience.
Optimization Workflow
- 1
Audit - Deep dive into Chrome UX Report (CrUX) and Lab Data
- 2
Strategy - Identifying the 'Low Hanging Fruit' vs. Architectural bottlenecks
- 3
Implementation - Code refactoring, asset optimization, and server tuning
- 4
Monitoring - Setting up Real User Monitoring (RUM) to track speed in the wild