Expanding into Middle Eastern (MENA) or Israeli markets requires more than just translation. It requires a fundamental shift in UI architecture. Simply flipping the layout breaks user experience. I engineer truly global applications using modern 'CSS Logical Properties' to ensure that margins, paddings, and interactions flow naturally in both LTR (Left-to-Right) and RTL (Right-to-Left) environments, preserving your brand integrity across all cultures.
Internationalization Engine
Native RTL Engineering
Moving away from rigid 'left/right' CSS to Logical Properties (`margin-inline-start`). This ensures your layout adapts automatically to Arabic or Hebrew without writing duplicate stylesheets.
Next.js i18n Routing
Implementing sub-path routing (`/en`, `/ar`, `/he`) with middleware detection. This ensures users land on the correct language version instantly based on their Geo-IP or browser preferences.
Smart Mirroring
Not everything should be flipped. I implement intelligent component logic that mirrors back-buttons and progress bars for RTL users but keeps media players and numbers in the correct universal format.
SEO & Hreflang
Google must know which version to show. I automate the generation of `hreflang` tags and canonical URLs, preventing 'duplicate content' penalties and boosting local rankings.
Localization Pipeline
- 1
Audit - Identifying hardcoded directions and non-localized strings
- 2
Refactoring - Replacing standard CSS with Logical Properties
- 3
Configuration - Setting up `next-intl` or `react-intl` with ICU message formats
- 4
Formatting - Configuring localized Date, Time, and Currency display logic
- 5
Testing - Validating layouts with RTL pseudo-localization tools