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Architecture Notes for High-Stakes Frontend Teams

Practical breakdowns from delivery work: performance recovery, SEO architecture, release governance, and conversion-critical frontend decisions.

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Practical articles

•11 min read

Is Headless Commerce Worth It? A Store Owner's Guide (2026)

You keep being told to go headless, but almost nobody explains what it means for the person who pays for it. This is a plain guide for store owners, written without jargon. What headless commerce is, when it pays off and when it does not, what it does to your speed and your Google rankings, whether it works with Shopify and Magento, and what you actually get with a done-for-you storefront built on a tested, production template that connects to your current backend and goes live in hours.

  • Headless
  • eCommerce
  • Shopify
  • Magento
  • Core Web Vitals
  • SEO
•13 min read

Core Web Vitals Assessment: Failed - How to Read the Report and Fix the Right Thing (2026)

Search Console reports a failed Core Web Vitals assessment and PageSpeed Insights shows a green 95 on the same page. Both are accurate, and the gap between them is where most teams lose a month fixing the wrong thing. A practical guide to reading the report: what the assessment measures, which of LCP, INP and CLS actually failed, why the status lags your deployment by weeks, what the failure really costs in rankings versus revenue, and which fixes belong to your team rather than an engineer.

  • Core Web Vitals
  • LCP
  • INP
  • CLS
  • SEO
  • Performance
•12 min read

Headless Magento in 2026: A Complete, Honest Guide

Most headless Magento guides are written to sell you an agency's hours. This one is written by the person who builds the storefronts. What headless Magento actually is, when it earns its cost and when it doesn't, the parts that quietly break on the way (checkout, GraphQL, SEO, gift cards and loyalty), how it differs across Adobe Commerce, Open Source and Mage-OS, and how a tested storefront template connects to your Magento over GraphQL and goes live in hours instead of months.

  • Headless
  • Magento
  • Adobe Commerce
  • eCommerce
  • GraphQL
  • SEO