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Architecture Notes for High-Stakes Frontend Teams

Practical breakdowns from delivery work: performance recovery, SEO architecture, release governance, and conversion-critical frontend decisions.

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Practical articles

•17 min read

Shopify Hydrogen vs Next.js Commerce: Which Architecture is Right for Your Storefront in 2026

An in-depth comparison of the two main headless Shopify storefront architectures. Covers runtime model, data layer, caching strategy, bundle size, performance benchmarks (LCP/INP/CLS), total cost of ownership, vendor lock-in risk, and a clear decision framework for engineering teams choosing between Hydrogen's Shopify-native depth and Next.js Commerce's composable portability.

  • eCommerce
  • Next.js
  • Shopify
  • Architecture
  • Performance
  • Engineering
•19 min read

Headless Shopify with Next.js: Complete Build Guide (Step-by-Step 2026)

A practical guide to building a production headless Shopify storefront on Next.js App Router. Covers Shopify's three API tiers, typed GraphQL codegen data layer, generateStaticParams + ISR catalog architecture, Cart API cookie mechanics, Customer Account API OAuth flow, SEO engineering for variant URLs, and performance boundary placement - with references from production global eCommerce engagements.

  • Shopify
  • Next.js
  • Headless
  • eCommerce
  • Architecture
  • Engineering